Vehicle Graphics: 6 Fails You Should Avoid

Vehicle graphics are efficient tools for branding and marketing. They are effectively billboards in motion that let your brand get noticed and promote your products and services. Moreover, vinyl wraps are an excellent substrate for creating a standout vehicle graphic design.

However, it is imperative to get the design right. Often vehicle graphics fail to make the desired impact as they make one or the other mistake. This article lists five of the most common mistakes you should avoid to get the most out of your investment.

Overdoing the Graphics

Brands tend to make this mistake very easily. But when it comes to vehicle graphics, bigger is certainly not better. Graphics work to add visual interest and highlight important details. Overdoing it can overwhelm the viewer, and the message can get lost.

Covering your entire vehicle with graphics can make you look like a desperate salesman. If you want your message to stand out and the people to remember you, a simplistic design is a way to go.

Using More text than Necessary

With vehicle graphics, you have no more than five seconds to capture the attention of your consumers. So the “less is more” approach works the best here. Keeping your message short and to the point makes it more effective in grabbing people’s attention. In short, the best thing to do is to include a simple message that the customers can easily consume and understand.

Choosing Illegible Font

Your message will be of little help if the target consumers cannot read it. You want it to reach and be understood by as many people as possible so that it can serve its purpose of giving your brand a boost.

The ideal way to go here is to choose a font that is legible even from a distance. Fonts like sans serif and other block-style lettering are generally the perfect choice. However, that doesn’t mean you cannot use cursive or designer fonts. You just need to make sure that your message is easy and clear to read.

Choosing Poor Material

Vinyl material is at the base of vehicle graphics. Poor material can peel fade and deteriorate quickly, leading to disappointment and even greater costs in future. So using low-quality vinyl for cutting down the cost is never a good idea. Instead, go for a high-quality raw material such as 3M vinyl, with which you need not worry about peeling, bubbling, discolouring and other problems.

Improper Installation

Proper installation of vehicle graphics is extremely crucial for creating the intended impact. No matter how good and attractive your design is, it won’t be effective if vital information is not properly visible.

The placement of your graphics depends on the type of vehicle. For instance, you can cover them in graphics from top to bottom if it’s a van or large box truck. However, in the case of smaller vehicles like sedans and cars, only the back windows and tailgate are available for placing the graphic. Moreover, you must also ensure that a logo or a letter is not cut in half at a door seam or the text is not distorted by draping over a bump or protrusion.

So professional installation is always recommended for better longevity to maximise the cost per impression.

Missing Out on Call to Action

Any marketing initiative is incomplete without a call-to-action, and vehicle graphics are no exception. It is a component necessary for connecting an advertisement to some sort of response. So adding a “call now” or “visit our website” is a must for your van wraps.

A call-to-action works by asking for a response from the reader. It brings you credible leads by encouraging them to take action. So your contact information in the form of a call-to-action is mandatory on vehicle graphics. Without it, your will be able to get little out of your campaign.

Contact Us For Vehicle Graphics

The Sign Company London offers a complete end-to-end service from design to installation. We believe that cheaper is not always better and also understand how important quality design, on-time delivery and cost containment are for you. So we offer 12 months warranty on installation. Moreover, our team of fully qualified and trained installers strive hard to deliver their best. Get in touch with us today and transform your vehicle into moving billboards that will boost your brand visibility. You can also check out our gallery for reference.