Turning Your Vehicle into a Brand on Wheels

There are so many different types of marketing that it’s difficult to know which one would be the best for your business. Have you ever thought about the vehicle that you use everyday as a way to market your business? Making a first impression is so important but making a lasting impression even more so. One of the best ways that you can do this is to use your vehicle as a mobile marketing tool. Whether you are an established company or a start-up, vehicle branding is an excellent way to get your name and your business out there.

Awareness

If no one knows that your company exists, then it’s very difficult to make a name for yourself. If you regularly travel to client meetings or you are often on the road, then vehicle graphics are a great way to promote your brand and build awareness as you travel from A to B. When it comes to building your brand and creating unique marketing opportunities, your vehicle is one of the best tools that you have at your disposal.  If they are used in the right way, vehicles can serve as a great way to build your brand and promote awareness. Vehicle wraps are perfect for this and it is a great way to get your business noticed as you sit in traffic in the  middle of the city or you are stopping at traffic lights.

Local Business Development

If your business is one that is built on serving local customers, perhaps you run a cleaning business, a mobile detailing studio or even a salon, then the more aware people are of your brand the more likely they are to check out your website or even stop by for a visit. Vehicle branding helps you to create some visually appealing, memorable advertising in your local area.

Cost Effective

Marketing can be expensive but there are some cost effective options and vehicle graphics are one of them. When they are designed and professionally applied, they offer a long lasting advertising solution that will market your brand for up to 5 years. Unlike many other forms of marketing that require ongoing costs, you can design and apply your vehicle wrap once and it’s good for many months or even years. The initial investment that you make in the vehicle wrap will be very small when compared with some other types of advertising and it is something that will continue to deliver results for the long term.

A Broad Audience

As well as targeting local customers, you can also reach a broader audience too, taking your business with you everywhere you go. Attending a trade show or exhibition? You will be mixing with many other businesses and as you do so you will be advertising your business on an ongoing basis, allowing you to reach a much broader demographic.

Subtle Advertising

Some types of marketing and advertising can be quite imposing. Vehicle graphics are subtle, in that they provide a marketing message but one that’s not overly imposing and it’s not one that will create negative feelings that are often created amongst prospects with the marketing messages that they see on a regular basis.

Car Stickers or Decals

Vinyl lettering and graphics provide an effective advertising solution for company vehicles. A decal is a self-adhesive product that can be fitted by a specialist sign writer or can be distributed to your place of work. Custom car graphics and stickers can be easily applied and removed from the vehicle which makes them great for promotional messages, seasonal events, or infrequent use. Car stickers are waterproof and can be applied to the bodywork of the vehicle or the windows, either inside or out. They offer incredible flexibility and they are an excellent alternative to a full vehicle wrap.

Car and Van Wraps

Vehicle wrapping works as an effective and engaging way to display your brand, communicating your vision, values, and corporate messaging. When applied to the vehicle, large sheets of printed vinyl will be used to cover, transform, and uplift the appearance of a vehicle. The graphics are then moulded and heated to conform to the exact contours of the vehicle, the vinyl is skilfully applied to create a seamless finish.

Magnetic Car Signs

Another option that is worth consideration is a magnetic car sign which is a temporary solution. It is durable, fade resistant and super easy to both maintain and clean. These car signs are easy to apply and remove and can be removed and placed on different parts of the vehicle as required.
Vehicle graphics are a great marketing solution, whether you are a local gardener, a builder or a cleaning professional, high quality vinyl graphics can really add impact and make your business stand out for all the right reasons.