Point of Sale Products that help Increase Sales

Point of Sale Marketing is designed to encourage customers to make an extra purchase as they navigate around a store or move closer to the checkout. They are often used with items that a customer may not otherwise be planning to purchase when they enter the store. These signs, displays and banners encourage an add on to an order. POS marketing is suitable for many different types of products. Before exploring some of the benefits associated with point of sale products, let’s first take a look at some of the

Different Types of Point of Sale Products

Endcaps and Display Stands

Once of the most popular methods with grocery stores and other retailers is to use endcaps and display stands. These use cardboard cut outs or specially designed displays from a print specialist, the store can use it to highlight new products, emphasise special offers or showcase popular products. Endcaps and display stands work really well when it comes to encouraging customers to make a complementary purchase based on a common theme. Flour for example could sell baking products such as icing or decorations for cakes. Display stands are excellent tools for suggestive selling because you can encourage shoppers to buy more products. Another way that you can boost sales is to place a unique or new item on display which will spark natural curiosity and encourage customers to pick up an extra item.

Shelf Strips

A shelf strip is a product used to capture the attention of customers as they navigate around the store. The most widely used shelf strip is one that is used to promote a new product, market a special offer or highlight a seasonal sale to make a product or a product range more noticeable When you have products that you want to turnover quickly or you want to alter the price, shelf strips are a powerful little tool that help you to gain more attention from consumer.

Shelf Wobblers and Aisle Fins

A shelf wobbler is one of the most effective marketing tools that you can use in your business. Sometimes consumers need a little encouragement to focus on a specific product. An aisle fin is similar to a shelf wobbler but it’s much larger and used to advertise product locations on shelves, draw attention to promotional offers and increase awareness of certain brands. Although packaging is one of the ways you can draw attention to products that you want to sell more of, the retail environment that we are so accustomed to is crowded and it’s difficult through packaging alone to differentiate a particular product or range. Shelf wobblers can significantly boost sales. The best ways to use them include advertising special offers, competitions, and pushing products that are either near their expiry date or those that are part of a store clearance. Shelf wobblers are particularly effective in crowded categories such as beauty products, electronics, confectionary, packaged food and cold drinks.

Freestanding Displays

With a little creativity, Point of Sale Marketing can become really creative as a freestanding display or cardboard cut-out. Companies use thematic freestanding displays to raise product awareness and set particular products apart from all the others. Stores with limited floor space can also make use of these stands for shelving or as an endcap. Freestanding displays are designed to attract attention and with creative design and effective branding they can increase sales and highlight certain products that you want to sell more of.

Benefits of Point of Sale Products

Point of sale products have so many advantages, whether you are selling in a small local store or you are a large, established supermarket. If used in the right way, point of sale products can increase sales and boost brand awareness. Here are just a few of the many advantages associated with these marketing tools:

Eye catching

Customers who visit a store usually navigate their way through the aisles looking for a specific product. Packaging is often too small to make a bold impact on a customer without a little help no matter how visually appealing it is. That’s where point of sale displays come in so useful. Using modular displays, shelf wobblers or aisle fins draw attention to the products that you want to sell more of. The more aware customers are the more likely they will be to buy.

Differentiate Your Brand

If you sell own brand products these counter top display unit help to differentiate your products from all the others out there. They give you the opportunity to educate buyers on the unique value that your product can bring when they are about to make a purchase.

Strategic Merchandising

When using free standing point of sale displays these can fit onto the ends of aisles or shelves which offers much more flexibility in terms of product placement. Your products are no longer getting squeezed into the last available space at the end of the shelf, they can be placed in the middle of a packed area of products to draw attention to your product rather than others on the shelf. This is a great way to encourage additional purchases, even more so if your product can be bought and used as part of a set with products that are already on the shelf.