How POS Printing Can Enhance and Grow Your Business

People wonder why point-of-sales marketing is important, this is because they do not realize the fact that many a time just by placing a marketing material near where your sales are being made, influences customers into making purchases. You can imagine a scenario, where you are standing at the supermarket waiting at the checkout line and there are people in front of you, now in a normal scenario a customer does not want to be looking at the person in front of them in line rather you would take a look around.

At this precise moment, you notice that there is a tent card, that is placed right near the cash to start telling you about some amazing deal that you would love to get your hands on. Your first reaction would be to go ahead and secure the deal for yourself - it could be buying an extra product or shopping worth a certain amount and that is the impact that point of sales marketing and of having on people.

That's if you are looking to capitalize on point of sale prints, let us tell you about the various kind of options that are available today and how they can be utilized by you to maximize your sales:

Shelf Prints

As the name suggests, shelf prints are generally used on shelves, they come in various types, for example you have shelf edge strips, shelf wobblers, shelf talkers, etc. All of them serve the same purpose that is focusing attention on the product at hand, in terms of telling you a description about the brand or if there is any sort of offer that is going on a particular date, however, they come in different shapes and sizes and can be utilized in different manners. For example, a shelf wobbler is a great way to tell your customers about any ongoing offers on the products that have been displayed on the shelf, similarly shelf edge strips can be put on the edge of your shelves to let's say tell about the flat rate that the products are on. Hence, you can see how different kinds of shelf prints can get your products the attention they need from the consumer and help them in making the decision to buy them.

Tent Cards

Tent cards are standalone marketing materials, that can be erected on a tabletop and just left there. One of the best examples of using a tent card in restaurants, where you see that they might place a tent card on the tables telling you about the specials of the day all the offers that might be running on food. Another great example is wherein retail outlets generally end up placing tent cards regarding the kind of offers or promotions that are being run near the cash register or sometimes even on the racks. When printed in vibrant colors, with a glossy finish or any other finish of your choice, tent cards can really attract your attention towards the marketing message that you're trying to put across, and that really makes a difference in your sales. There are various kinds of tent cards available in the market today, ranging from interlocking tent cards to A-shaped interlocking tent cards, to private tent cards or even hexagonal tent cards, etc. You can make your choice on the basis of whatever you feel will display your message better.

Pavement Signs

Most of us have come across pavement signs, especially when it comes to the retail and hospitality industry. You might see pavement signs right outside a restaurant that tells you about whatever the special is there, in terms of something on the menu or if there is a special kind of offer going on, you might even find such pavement signs outside of retail stores which are holding a big discount and want to tell the general public about them. Generally found in two kinds of variants that are boards and pavement signs, both of them provide you with the same kind of visibility maybe they differ just a little bit in terms of the finish as well as ease of assembly. Printed on premium quality material, they are designed in a manner that can withstand weather changes without affecting the artwork or design that has been put up. While A-boards are a little more flexible in terms of mobility, you will find that other payment signs with a strong sturdy base or a little more attractive – so depending upon your budget you can go for whatever option suits your needs best.

Strut Show Cards

Strut show cards, get their names from the base that is known as a strut that is attached to the board that will generally have your marketing message on it. Available in a variety of sizes ranging from A5 to A0 you can choose whatever size works best for you and then go on to put in your design that will be vibrant and really pop out. Common in the hospitality as well as the retail sector, you will see strut show cards, telling you about special promotional offers or any kind of services that are being promoted. Using the best quality stock, you also get a lot of finishing options so you can go on to choose Matt finish or glossy finish depending upon what is the final product that you're looking for and how it can suit your needs.

Floor Standing Displays

Last but not least, we come to floor standing displays that are so common today. Two of the most common types of these displays are cutout standees or totem displays. Cutout standees are visible in so many retail spaces today wherein they give a welcoming facade to the visitors and do attract the attention of passers-by, enough for them to stop and take a look. Generally, the height that is given to floor standing displays ranges from anywhere between 4 feet to 6 feet and they are printed with premium quality materials so that if you put them outside on display, they do not fade in colour. Taking the example of totem display, you will find that they are also a great study option for marketing when you want to make sure that the promotion is premium quality and will not end up weathering. Be it a gym or salon or a restaurant or if you just want to promote certain services or products of your business you can use floor standing displays and make sure that you get the attention that you need.

Point-of-sale displays go a long way in marketing your services and products in a way that would want customers to engage with your business or buy from you. Hence, if you invest in the right kind of marketing techniques and materials you will be able to maximize your sales potential and be able to generate much more business.