Interior Branding Explained

While you may invest a lot in your external signage, print materials and external branding, consideration should also be given to how you brand your business in your offices or workplace. Many businesses focus their efforts on external branding, but internal signage and branding is equally as important. Outdoor signs serve to encourage people to visit your building, internal signage is designed to keep them there.

Reasons Why You Need Good Internal Branding:

First Impressions

Creating the right first impression is really important. You can create a memorable first impression through welcome signs, reception branding or a creative floor graphic that adds a little interest and uniqueness to the building. Interior branding such as a welcome or reception area branding is the first thing that a prospect or visitor will encounter. It gives you an opportunity to build brand awareness from the moment the visitor enters the building. Signage should be aesthetically appealing and display your branding and colour scheme. Customers will see lots of signage so make yours memorable.

Share Information

Glass partitions are a great way to display information. Interior branding using glass partitions and walls printed with lettering can explain who you are, what you do or prominently emphasise your vision or mission statement. Glass manifestations are a powerful way to enhance the overall aesthetics of your company and they create a great first impression.

Wayfinding

Internal branding can be used to enhance the way that shoppers or visitors can navigate around a building, moving from the entrance where they arrive, to the office or department where they need to be. This has a direct impact on customer satisfaction. It will reduce the likelihood of visitors becoming frustrated, creating a more favourable impression of a well organised and professional business.

Messaging

Regardless of the company you operate, it is likely that you have a unique message that you would like to share. This could be a belief that you hold, a famous quote that you live by or a particular value that runs through every product or service that you create. Alternatively, it could be a slogan or advertising tagline. Whatever it is, internal branding can be the perfect place to proudly display what you stand by and what your business is built around. Remember people buy feelings rather than things so if you can create and promote a message that really resonates with a visitor, they are much more likely to convert into a customer.

Transform Plain Office Spaces

Corporate buildings can sometimes be uninspiring places. If your interior décor isn’t great, customers might not engage as well with your brand as they could. An engaging and attractive interior with your branding prominently displayed and interior walls and partitions creatively illustrated not only creates a talking point but leaves a lasting impression with any visitor. Bring your workplace to life with a vibrant and inviting experience. It makes the environment pleasant for employees and also impressive for visitors.

Effective internal branding requires creativity and expert planning. It is a journey that is constantly evolving as your business does. Good internal branding doesn’t just have a positive impact on visitors and customers, it also impacts employee engagement, increasing their commitment to the company and helping to ensure the success of external branding and messaging.

Types of Internal Branding

There are so many ways that you can brand your business and make it more appealing. A few of these include:

• Printed digital wallpaper – Install onto an internal wall or door to create a feature in what would otherwise be a plain, cold, corporate space. Bespoke creations are available that can be built around any design. Office wall murals are an excellent way to brighten up any workspace. They can be custom printed and cut to fit any sized wall or space.
• Glass manifestations – Glass is one of the most versatile materials that can be used in a corporate environment. As well as allowing light to flow through a building, it provides an invisible, thermal, secure and soundproof barrier between two spaces. Vinyl window films are popular because they can be easily applied and transformed into almost any design. Graphics are quick, easy and affordable. Single colour vinyl designs can be shaped into any size to fit any piece of glass, whether it’s a full glass wall or a half glazed door. From small logo designs to full size vinyl wraps to cover glass entirely, they make the perfect branding tool.
• Interior Signage – A well placed interior printed signage is an excellent way of adding a touch of your brand to the workplace in a variety of styles and materials. It’s a cost effective way to build your brand and add a touch of style and sophistication to the décor in your office space.
• Reception Branding – Receptions really are important places and it’s where first impressions are created. Receptions are the first place that people will encounter, so make a lasting impression with a branded reception desk and surround with your corporate colours and logo.
• Meeting Rooms and Board Rooms – Meeting rooms should be a creative space where new ideas and solutions are developed with ease. Use motivational quotes, wall murals and creative prompts to boost the atmosphere and spark creativity. You can also transform traditional board room décor with bright and bold graphics applied to the walls, desks and floors.
• Floor Graphics – Printed using vinyl material, these small stickers have a non-slip quality finish which can be applied to any hard surface to add impact and really create a powerful brand.
• Lift Graphics – Lift doors are stared at for an endless amount of time while waiting for them to open, so why not turn them into a creative advertising or branding station. Be as creative as you want to be.

All of these internal branding ideas can transform a workspace, creating a fun and inviting place to work, brightening the space and creating a clean, modern work environment that really adds impact. It can be used to transform a reception area, enhance a meeting room, add interest to a boardroom or make an office space more inspiring.