How Hoarding is Beneficial for Construction and Development Projects

A hoarding for construction is a powerful promotional tool and often less intrusive than the placement of a digital display or graphic sign. Not only this it is becoming an increasingly popular marketing tool due to its size and convenience. Some businesses have created really elaborate designs using the vast amount of space that runs around the edge of a construction site. These temporary constructions are not only used for developments, they are also used for parking lots, emergency relief sites and outdoor events. A durable, timber fence that is hardwearing and solid, perfect for corporate designs and marketing messages. With this in mind, how can you use hoarding as a beneficial marketing tool for a construction or development project?

Promotion

A construction hoarding is a powerful promotional tool and often less intrusive than the placement of a digital display or graphic sign. It can subtly advertise and promote a construction company or development if the design is used in the right way. It also makes the best use of the available space to share targeted marketing messages to increase awareness of companies.

Cost Effective

Temporary fencing panels that are used for outdoor advertising are great promotional tools that can be extremely cost effective over the long term. With good design they can generate interest and attract new enquiries and customers, particularly if they use proven marketing principles to create curiosity and interest. You can also use this type of advertising to build anticipation for a launch or opening.

Brand Recognition

Hoardings for construction site are temporary, but they are often in place for a significant period of time for the duration of a development which can be many months. In doing so, with the right branding and messaging it can become instantly recognisable which helps to build brand awareness over the long term. The more bespoke the signage, the more prestigious the brand.

Directional Messaging

The size of hoardings makes them a great option for combining multiple elements of signage. Not only can they serve as effective promotional displays, they can also be used for wayfinding purposes too, directing visitors to site offices or delivery staff to drop off points.

Health and Safety

Good signage can help reduce the risk of accidents happening by unauthorised personnel venturing into areas of the site that could potentially be dangerous. With good construction safety signs you can separate the public from construction areas and also hoardings can serve as a backdrop, providing key messages for staff and contractors to keep them safe.

Appearance

A final benefit to advertising hoardings is that they can enhance the appeal of any space and its surroundings. A construction site can be unsightly, but when they have a hoarding wrapped around them, you can use a variety of methods to make the space more appealing using artistic installations, creative illustrations, bespoke substrates, graphic overlays and even cut lettering to really make an impact.

The goal of a hoarding is to draw attention to the construction or development site, but in a positive way that generates interest, sparks curiosity and gets people excited about an upcoming commercial or residential site.