How A Shop Front/Business Sign Can Benefit Your Business

Marketing your business today is very different from what it was just a few years ago. There are now so many options, with an increasing amount of advertising moving online and being distributed across the growing number of digital channels. That said, it’s not time to overlook or neglect traditional marketing tactics completely, particularly if you are a brick and mortar store. With increasing competition, it has never been more important to be able to differentiate your business. One of the best ways that you can do this is through a visually appealing shop front or business sign.

Businesses now have to be more strategic than ever before with their investment in marketing and advertising. Resources need to be used in the most effective way that will generate the best results. For many businesses using traditional forms of marketing, this will be through bespoke signage or an appealing shop front design.

Your goal as a business is to communicate as effectively as possible with your customers, identifying creative ways to capture and hold their attention for long enough that will encourage them to call into your store or office. So, with all of this considered, what benefits can good shop front and/or business signage bring to your business? Let’s take a closer look.

Increase Brand Awareness

There are many well-known companies who make significant investments in their branding and they do this for good reason. If you think of popular names such as Nike, Audi or Apple, they all have one thing in common – an instantly recognisable brand. They do this through clever advertising but also great branding and signage. When you are building a sign for your brand or developing a shop front, this should be created in a way that makes your brand memorable and appealing to your target audience. It will also increase the chances of your brand standing out from your competitors and if it’s done well, it can increase customer acquisition too.

Be Bold, Be Different

To build this level of awareness that is so important, you can’t just run with an average sign. It’s got to be outstanding, both in content and design and that’s where the skills and knowledge of a great design team can help. With creative flair and an eye for design they will be able to capture the essence of your target market to create a bespoke design that is unique enough to reflect you but with great design features that appeal to your target customers. Custom signage is one of the best ways that you can really differentiate your business, allowing you to create and position yourself as a unique brand.

Affordable

Many types of marketing will need to be reviewed and changed regularly to reflect changing market demands and competitor activity. However, with a sign or shop front it is something that you can create once and leave until the next time you have a re-brand. It is also a marketing strategy that you can create once and then market to many without any additional costs.

Increase Sales

If you spend some time with the design team crafting a unique, eye catching sign or window display for your business the quality and design can attract unplanned visitors. Depending on your location, people could drive or walk by and if the sign or display piques their curiosity, they are likely to visit. The more passing trade that you generate, the more sales you will make if the products are a good fit for the people who the sign or display appealed to.

Use Tech

If you wanted to be really creative with your shop front or signage, there are lots of tools that you can now use to create digital signs. When you create digital signage for your business, you can promote particular products, run specials, offer discounts and so much more. The use of digital signs is increasing such as those you see in bus stands and at stations. These signs allow you to distribute messages quickly and adapt your messaging to suit different audiences. This is an excellent solution if you want to adapt the different types of marketing messages that you distribute at different times or target different customers on different days. It’s also a great tool to attract and hold the attention of prospects, encouraging people to visit.

When shop front displays or signage are used in the right way, they become a versatile, practical and convenient marketing tool that can serve multiple purposes. They are great visual solutions which help you build awareness of your business, increase brand recognition, differentiate your product or service offering and attract more customers to your business.