Bespoke Exhibition Stands to Boost Enquiries and Sales

Many businesses are constantly looking for ways that they can maximise revenue. The most successful companies are those who are always taking advantage of the right opportunities at the right time. Good marketing however is only successful if it generates results, whether this is more enquiries, more traffic to your website or ultimately, what every business aims for, to achieve more sales. If you regularly attend trade shows and events, you can increase the revenue that you generate from the event through a bespoke exhibition stand.

With a bespoke design you will attract the right people to visit and who are interested in the products and services that you have to offer. To convert visitors into customers an exhibition sign needs to achieve a number of things:

Attract

Good exhibition stands are those that will generate interest and demand in a product or service. When you attend an exhibition or event, it is in essence a snapshot of your business, so you want to display your most popular products and services and position your value proposition in the best possible way. The exhibition stand will in effect act as a shop front that must capture the attention of passing visitors. If people are intrigued by what you sell and they are interested to find out more, you will stand more of a chance in converting these into paying customers.

Location

A well planned exhibition stand is all about understanding the location. Before the event it is a good idea to request a map of the venue so you can see where your pop up display stand will be displayed and how it works with the other businesses who are exhibiting. How can you make the most of a corner position for example? The stand that you build should complement your neighbours. Try not to situate your stand if you can close to competitors, but rather choose a location where your neighbours will complement each other. For example, if you are a web design company, you might want to choose to be around a marketing company or a content agency for example.

Visual

A good exhibition stand will be highly visual and showcase your unique personality and style. The colours and graphics should be used to make it memorable and to put your most popular products and services in the spotlight. What’s great about bespoke exhibition stands is that you can design them to reflect almost any layout, whether you want to include tech such as audio, video and visuals, all of which can really lift the stand and give it a welcome boost. If you ensure that all of your elements are consistent through your brand text, graphics, logos and design features, you will be able to build a powerful platform on which to promote your business.

Interactivity and Tech

Give people a reason to spend time at your exhibition stand. You could for example, add gamification to drive engagement or create a giveaway to start a conversation. The best conversions happen in conversations, so give your audience the opportunity to engage with your brand. You can also generate as much interest in the event as possible by reaching out to people who have visited you at previous events, use your networks and most importantly, when visitors do arrive at your stand, make them feel welcome. You should greet them as an old friend and show a genuine interest in them, their business and their needs.

Follow Up

Once the event is over and you have had the opportunity to make an impact with your exhibition display graphics, don’t let it stop there. Follow up with prospects, send out thank you letters, maintain warm connections and strengthen the overall impression that the individual had of your brand and your business. Reach out to the strongest leads first. The more that you can maintain these valuable connections, the more likely you will be to convert these customers into revenue, if you didn’t sign them up or sell something to them on the day.

Attendance at trade show exhibitions is all about promoting your value proposition. Ensure that you create this and run it through all of your branding. To be valuable to your audience, your business needs to offer something practical that will help them while providing a lasting and memorable experience.