Converting Windows into a Marketing Masterpiece

You can never have too many customers, whether you are an established business with a group of loyal customers or you are a new venture just starting out, you want to maximise the effectiveness of any marketing tactic, strategy or campaign that you put in place. Using shop windows for promotional signage printing can bring multiple benefits to your business, whether you are a retail store, an office, or a showroom. Promotional window signage can be as creative as you want it to be and is available in many different types. The most popular technique that business owners use is a vinyl film which is applied to the window with a strong adhesive to keep the vinyl securely in place.

Face mounted signage is a design that will be applied to the inside of the window and this will face outward. The face of the sign will be protected by the glass which is a key benefit of this type of sign. While window signs can be fitted to the exterior side of the glass, this side is prone to weathering so a heavier and more durable film will need to be applied.

The films are quite advanced in that any type of graphic can be printed onto the surface, allowing multiple colours, photos, and typefaces to be used. The latest printing techniques and technologies allow you to print almost any design which is great if you want to reflect your corporate branding.

Shop windows present significant advantages for your business and when used in the right way they can transform your marketing.

Shop window graphics provide a cost effective method of generating new business, interest, and awareness in your brand. If you own a brick and mortar business, you should be constantly on the lookout for new ways to attract customers. With an increasing amount of competition, you must be able to demonstrate creativity and innovation in order to survive. Attracting traffic to your store will require lots of effort and plenty of creative ideas. Window displays and graphics are essential in your marketing toolkit.

The visual appeal of a store from the outside is important and your window should be a focal point in your business, one that drives people into your store or office. Specialist films on glass can provide excellent UV protection for delicate prh2oducts on display in a retail environment.

Different types of window graphics Promotional Window Graphics

This is a cost effective and quick way of promoting an upcoming event, seasonal promotion or launch. These signs can be produced quickly but they leave a lasting impression.

Window Films

For a longer lasting solution, window films make your business work for you. Full or partial privacy screens on glass can be installed with your branding in all colours, creating a frosted glass effect or a film that reflects your own design choices. Used extensively in businesses such as cafes, hair and beauty salons and healthcare practices, these window films create a polished and professional appearance.

Full Window Graphics

These serve as a permanent marketing message that can promote your business in many ways. Display your logo, opening hours, the services that you offer or menus, these types of signs are perfect for solicitors offices, restaurants and cafes and offices. Perfect for communicating who you are and what you do in a unique and interesting way.

To transform your window into a powerful marketing tool, the first thing you need to do is to create your design. Decide what it is that you want your window to say and do. Do you want to print a catchy marketing slogan, display a marketing message or do you want to promote the products and services that you sell? Whatever it is that you want to emphasise on your window display, spend some time to get this right so you can choose the most effective design that you can create.

Add Impact – Once the design is finalised and the content is ready, it is time to make the design magic happen. Use bold colouring to catch people’s attention and choose the most attractive colour selections, ensuring that the design is a good fit with your existing branding and colours.

When they are used in the right way, a window is a large, blank canvas to really put your stamp on a premises. What’s more window graphics work for all kinds of businesses, whether you are a retailer, salon owner, manager of a legal firm or web design company, printed window graphics can give your business a stylish, sophisticated and professional appearance, leaving a lasting impression on prospects and customers.