Building Wrap Print is the Latest Trend in Advertisement

In a world where everything is going digital, building wraps have come as a breath of fresh air. They are an ideal choice for companies looking for a unique and effective outdoor advertising option. They have seen a massive spike in recent times, and it does not show any signs of going down.

Building wraps, sometimes also referred to as scaffold wraps, have proven to be quite impactful, especially when it comes to younger audiences. They are efficient enough to supercharge your marketing campaigns. If you’re wondering why they are the new big trend in advertising, we have presented some plausible reasons in this article.

Building Wraps: a Brief Insight

Building wraps, as a form of outdoor advertising medium, come under the category of large-format graphics. As the name suggests, they are graphics printed on suitable substrates such as vinyl, which cover a building – totally or partially. They are especially utilised when a building is under construction or renovation as scaffold banners.  

Creating such large-format graphics requires a certain level of expertise. The process involves three broad phases – design, printing and installation. So it’s important to choose a print partner, having a deep understanding of each phase of the production process.

Building wraps are one of the most recent forms of outdoor advertising. They have been around for a little over twenty years. Billboards, though, have been in use for about two hundred years. However, since their inception, building wraps have become brands’ go-to medium for making a memorable statement that gives them an edge over their competitors. Some of the institutions and companies that utilise building wraps are as follows:

• Apparel brands
• Lifestyle brands
• Sports teams
• Media companies/Film studios
• Tech Companies

Why Building Wrap Print is the Latest Trend in Advertising

The simple reason why advertising with building wraps is trending today is how effective it is in helping you reach your audience. Let’s see how they accomplish this.

Attract the Attention Of Younger Audiences

Televisions and newspapers are probably the last places from where the millennials and Generation Z seek information. So running ads through these mediums is not as effective as it used to be. The messages that attract them the most are those flashing across a smartphone screen or appearing in front of them when they are out of their homes. As a result, advertising with unique outdoor forms like building wraps has a higher chance of reaching these younger audiences when compared with television or print ads.

They Attract More Eyeballs and Hence, Sell More

It is almost impossible to miss a printed graphic that is effectively the size of your building. Regardless of the type and size of building wrap installations, they are bound to attract a huge number of eyeballs, sparking up conversations. In other words, building wraps can create a buzz like no other.

For this reason, brands, which invest in them to reach their intended audience, have a good chance of seeing an increase in sales.

More Cost-effective Than Alternatives

Scaffold wraps are much more cost-effective than other outdoor advertising options like billboards. Depending upon the locality and the size, an average billboard can cost anywhere between £1000 and £5000 per month. On the other hand, an average building wrap can cost roughly £10000, depending on the surface and size of installation. So if you do the math, a building wrap can usually pay for itself in 3 to 4 months. After that, it is basically a ‘free’ billboard till the end of its lifespan.

Give Your Social Media Campaigns a Boost

If you didn’t know already, social media campaigns and outdoor advertising solutions like building wraps go hand in hand. As per Lumen Research, by combining outdoor advertising with social media, you can see a boost in spontaneous brand recall by about 125% and engagement by about 52%. So you can say that creating a building wrap that grabs enough attention in the real world will create lots of buzz on social media, and vice versa.

It’s Like Owning Your Own Billboard

There is this fundamental difference between a building wrap or scaffold banner and a billboard. Billboards are outdoor advertising spaces you rent, typically on monthly basis, while with building wraps, you invest in something you own. Though renting a billboard has its advantages, they don’t outweigh the pros of a building wrap by far. With building wraps, there are few design limitations, you don’t need to pay monthly charges, and you are not bound by a contract for keeping the ad up for a certain duration.

Wrapping It Up

If you’re considering including building or scaffold wraps into your marketing strategy, at The Sign Company London, we can help. Large-format printing is one of our specialities. When you collaborate with us, you are choosing one of the best in terms of print quality and service. We offer comprehensive service, covering everything from design assistance to installation. Moreover, our proven track record makes us one of the most trusted players in the print and signage industry.

To get a free quote, contact us today.