Boosting ROI with the Right Signage Mix

Which type of signage works best for company conditions, digital or traditional?

It is an everyday question each person in business asks themselves. As this plays a significant role in managing marketing efficiently. Traditional signage has been in the market for quite some time. Digital signage is also becoming more popular when it comes to gaining engagement.

This will allow you to choose right option for your business. Further, it actually depends on goal, budget and how you want to connect with audiences.

Traditional Signage: A Proven Strategy for Local Visibility and Impact

As you know traditional signage refers to the physical printed signs like estate agent boards, shop front signs, foamex boards, heras banners and scheme graphics designed for retail displays or construction sites. These boards remain a  popular choice for the business as these allow to establish a stronger impression.

The UK printed signage market continues to hold a significant impact for maintaining the greater value and handling the ongoing demand in various sectors. The overall cost of traditional signage comes under the range of £150 and £3,000 per sign, which further depend on the size, design, complexity and use of material.

Digital Signage in the UK: Modern Engagement Tool

The use of digital signage is growing rapiding the making a huge impact on maintaining efficient communication within the business. From LED screens to interactive displays this has offered an effective way to share the information.

The adoption of this has increased strongly in the various segments. A recent study shows that 60% of the UK market is making use of digital signage to maintain their customer attention.

This growing popularity further made the various assumptions regarding the use of the digital boards. Digital Signage study of the UK is expecting that compound annual growth rate (CAGR) will be around 9.2% between 2024 and 2028.

ROI Comparison: What Delivers More Value?

It has been difficult to choose between digital or traditional signage, which one is a perfect fit for your business gold and the planned budget.

Here is the quick comparison table which will give you the clear information regarding the cost and help you make a strong decision.

Choosing the Right Signage for Your Business

Here are quick points which you should consider for your business:

• For the high footfall areas, digital signages offer better flexibility along with a higher ROI through dynamic content and higher engagement.
• For the local services, traditional signage remains a cost-effective and reliable marketing tool, as per the location-based advertising.
• Many businesses are now combining both types of signages for having the maximum amount of visibility along with having the valuable returns.

Smart Signage Choices for Better Results

There is no universal option for signs. The optimal ROI is determined by your industry, target audience, and location. UK businesses are increasingly finding success by combining traditional signs with digital resources, resulting in adaptable, cost-effective campaigns that maximise visibility and long-term value.