5 Most Common Van Wrap Myths

The marketplace today is relentlessly competitive and crowded. So it becomes even more precious than working capital to be top-of-mind for your target customers when they need and want your offerings.

An increasing number of businesses are resorting to vehicle graphics or van wraps to grab their target audience’s attention. However, there are these common myths that are stopping some from joining them - and probably you too.

So are vehicle wraps really a waste of time and money? Let’s bust these myths about them. Because when you’re targeting a local community, truck vinyl wrapping are one of the most innovative and efficient ways to get your message across and market your business.

Van Wraps Often Damage Paint Job

It is a prevailing belief that car wraps completely adhere to your vehicle’s paint, which may lead to flaking or considerable damage upon removal. However, this can’t be further from the truth. Such cases can happen only when there are deep scratches, rust, flaking paint or other existing forms of damage or the wrap is not installed correctly.

Conversely, a professionally installed vinyl wrap can protect your vehicle from scratches and dents. So when going for vehicle graphics, ensure hiring a professional for the best results.

Removing Vehicle Wraps Is A Daunting Task

Many people think that removing vinyl wraps can be a nightmare. They are indeed applied using a strong adhesive, which is not going to be easy to remove. After all, it should not come loose when your vehicle is going around, creating numerous impressions. However, this is not something that you should be concerned about. Your professional vehicle graphic installers are well-equipped to remove the wrap quickly without any damage. They can seamlessly carry out this job using carefully applied heat.

Vehicle Wraps Aren’t Durable & Require Higher Maintenance

Vehicle graphics are often deemed to be less durable. However, their longevity depends upon the quality of the material you use and how well you maintain them. For instance, calendered vinyl, a cheaper variant, is less resistant to weather damage and thus has a shorter life span of around two years. However, it can be a favourable choice if you are going to change your marketing strategy more frequently. Cast vinyl, on the other hand, has a life expectancy of about eight years when properly installed. It offers greater resistance to the elements and is a better choice when you are looking to brand your van or give your vehicle fleet a unified look.

Many people also regard vinyl wraps as more difficult to care for than paint. However, compared to a non-wrapped car, they require the same amount of care, if not less. You only need to keep in mind that you cannot have your wrapped vehicle go through automated car washes. You will need to wash them by hand with mild detergent and avoid taking them out on sweltering heat.

Only The Doors And Bonnet Can Be Wrapped

Applying vinyl wraps to the side windows will block the driver’s vision. This often concerns some people. However, it is a myth. Vehicle wraps are so designed that you can cover the entire vehicle, including the side windows. They are specifically perforated with small holes in the areas covering the windows. This gives them an opaque look from the outside but allows the driver to see through the glass just as if the window was never wrapped.

Vehicle Graphics Are Costly

Truth be told, van wraps are nowhere near as expensive as others have told you to expect. In fact, they offer one of the lowest cost-per-impression of all advertising forms. It makes them considerably cost-effective.

Obviously, the cost depends on several factors. The more detailed the design and gaudier the finish, the more it will cost you. However, vehicle wraps are a one-time investment. Once installed, you will attract attention and generate leads for years without needing another investment.

Conclusion

In conclusion, the benefits and advantages of using vehicle graphics for promoting your business are many. They are innovative, impactful and cost-effective tools that carry your message to your customers where they are so that you need not wait for them to notice you.

At The Sign Company London, we will offer bespoke solutions that fit your budget and help you attain your goals. You can take advantage of our experience and expertise in taking care of all design, measurement and installation details. Moreover, we offer a 12-month installation warranty.

Feel free to get in touch with us to learn more about our vehicle wrap services or to discuss your needs in detail.