Himalaya Herbals

Introduction

Our journey with Himalaya Herbals began in 2017, to assist the global brand in their UK retail sector by creating Point of Sale displays items and promotional vehicle signage. Used in various retail units from supermarkets, pharmacies and health shops, it was important to reflect their brand as being green and natural with maximum impact.

Display Point of Sale

We created a variety of Point of Sale products such as Free-standing Display Units (FDU) and Counter-top Display Units (CDU) for their products on sale at retail units positioned near tills and counters to promote their products. Using rigid cardboard printed with their retail graphics, it was sent across the UK to retail shops were Himalaya products were being sold. We also created Shelf Wobblers and Aisle Fins to further promote their products across supermarkets and other retail shops. Gondola boards were also created where their products were positioned at end of aisles, to further enhance brand awareness. It was important that all Point of Sale items were created and sent to retailers to minimize their workloads and ensure the brand was reflected consistently across different retail shops.

Posters and Brochures

For Himalaya, we created brochures as a stockist catalogue for retailers showing the range of Himalaya products to assist selecting products for their shelves. We also created various posters to be used as promotional material to be displayed in retail units to promote the brand and increase sales for retailers. Both the posters and brochures were kept very neutral in colours and style to keep with their branding guidelines.

Vehicle Signage

We were also tasked to provide retail graphics to the fleet of vans of Himalaya Herbals. We converted a plain van to a promotional tool with a full vehicle custom signage. Our designers created a full van graphic and was printed on car vinyl to ensure longevity and maximize impact by our in-house production team. Our installation team ensured the vehicles were thoroughly cleaned before application and applied correctly to minimize any errors. Once completed, a comprehensive quality check was carried out to ensure any adjustments required could be made before handing the vehicles over to the client.