Grade Gold Catering

Introduction

Our story with Grade Gold Catering started in 2014, when we requested to refresh their brand including logo redevelopment, signage, web, design and print services. To this date, we continue to work alongside them to maximise brand awareness within the catering industry.

Logo

We began by redeveloping their logo to maximise impact on all print and sign materials. We designed a circular logo with fruits to show exactly what the business does. We used the colour gold to reflect their business name within the logo and attract attention. It was important to maximise brand impact for any print materials we manufactured for the business.

Website

Our web design team created a new website using the updated branding logos and images. The website was essential to convey all areas of the business to their prospective customers, from production, range of products, distribution processes and contact information. Our web team ensured the website was colourful and carefully selected images to show the journey cycle of the business.

Exhibition stand

We created an exhibition display bundle pack for Grade Gold Catering to use at exhibition events around the country. We used an outside curve stand with printed graphic panels with their logo and images to make the colours of various fruit and veg really stand out. We also provided a portable carry case with wheels which not only can be used to easily transport the entire exhibition stand, it also converted to a podium table stand with a wooden countertop. With a printed graphic wrap, it covers the entire portable carry case to disguise it well. The exhibition stand was also supplied with LED lighting to really give a professional look and ensure it stood out.

Packaging

As part of their business, we also provided custom designed and manufactured exotic fruit packaging. Using an internal plastic packaging as a template, our design team created a template on special software to use as part of their design process. Once the design was approved by Gold Grade Catering, we sent the design to our in-house production team to print on cardboard and cut using our CNC machine. The finished product was a great addition to their brand and was sent to many retailers around the country. We also created juice bottle labels for the many varieties created at their factory using the same end-to-end process.

Vehicle signage

With a fleet of company vans and trucks, we were tasked with providing signage to all vans and trucks. We used a full wrap for both sides and rear panel doors of all vehicles. Our designers created graphics to scale before they were printed in sections for easier handling during application by our install team. All vehicles were thoroughly cleaned to ensure a smooth bubble-free application. It was important to remove certain vehicle parts such as truck door handles, to ensure the vehicle graphics could be applied to most panel surfaces.

Print Materials

As part of our services for Grade Gold Catering, we provided a variety of print materials. Business cards for owners, sales teams and other members were designed and printed. We applied gold foil to parts of the typography to add a great visual element to reflect the word ‘Gold’ in their business name. We also created promotional brochures for sales teams to provide to prospective clients, which allowed them to ensure a professional service during meetings. We also created letterheads and complimentary slips for their office team members to be consistent with their branding development. Posters were also created to be displayed in retail shops across the country to promote their product lines.